We aspire to elevate Electra into a global brand,
contributing to the improvement of lifestyles in Bangladesh and beyond
while creating millions of job opportunities
and fostering economic growth
Our Mission
To create sustainable value across industries
by fostering innovation, excellence and integrity
empowering communities, customers
and stakeholders
to thrive together
Our Core Values
VALUES
Diversity
Integrity & Precision
Teamwork and Fun
Ownership & Accountability
Sustainable Growth
Our Strengths
Professionalism & Commitment
Strong Financial Support
Leading Marketer
Strong Distribution Network
Dynamic Entrepreneurship
Customer Centric Approach
Create Value
Commitment to Quality
Technology Innovation
Contribution to Communities and the Environment
What we do
Electra Group, a pioneering private sector company, stands as one of the oldest and largest broker houses and distributors of electronics, home appliances, telecommunication products, and chemicals in Bangladesh. Established in 1952, Electra Group has continuously evolved under the visionary leadership of its founder, Al-Haj Md. Shahidullah, transforming from a modest chemical and cosmetics business named Sazawa Brothers to a diversified conglomerate with a remarkable presence in various sectors.